Ideate, create, iterate.
Harnessing the power of accounting to drive business innovation
The financial data of a company is the story of the business in numerical form.
Over 13 years of experience in the accounting industry has taught me that the information you see in a set of Financial Statements is a direct reflection of how that business works. With close examination you can deduce the mechanics of a business from how the numbers behave. Turning this logic on its head however produces something which is much more interesting and useful.
By taking the mechanics of the business as the starting point it is possible to construct a numerical model of it, even when there is no previous accounting data to go by - a common situation in start-ups and new ventures. The model then acts as a prototype which can be used to assess the viability and robustness of the business idea and to make iterative improvements to it. It’s a tool for ideation, creation, and iteration.
Using accounting techniques to drive business innovation
is my specialty and my services include:
Business models and financial simulations
New Venture project management
CFO services